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Sushi-Con, the largest expo of Japanese cuisine in the United States, recently took place in Manhattan. A group of men in matching navy-blue T-shirts eagerly awaited the arrival of a 399-pound bluefin tuna, a prized ingredient in sushi. The fish, packed in a white Styrofoam box, was carefully unloaded from a truck and brought into the event venue, the Metropolitan Pavilion in Chelsea.
The event, a combination of a trade show and consumer-facing forum, featured over 50 vendors offering samples of their fish and other products. Sushi-Con, previously known as a different name, has been held four times since 2018. This year, it was sponsored by True World Foods and Noble Fresh Cart, a start-up focusing on a direct-to-consumer delivery service for sushi-grade fish.
The bluefin tuna had traveled from Barcelona to New Jersey before making its way to the event in Manhattan. The fish, known for its high price tag in the world of seafood, was a highlight of the event, drawing attention from attendees and vendors alike. Despite the challenges of moving such a large and delicate item, the men successfully transported the tuna into the venue, where it would be prepared and served to guests.
Sushi-Con provided a unique opportunity for attendees to sample a wide variety of fish and sushi-related products from around the world. The event showcased the diversity and quality of ingredients used in Japanese cuisine, highlighting the global reach of the industry. With a focus on both trade and consumer interests, Sushi-Con offered a comprehensive experience for anyone passionate about Japanese food and culture.
Source: The NY Times
