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Blood Manor in TriBeCa, New York, is a popular haunted attraction that offers thrills and chills to visitors. With admission prices ranging from $45 to $65, the experience doesn’t come cheap. Owner Jim Lorenzo faces the challenge of keeping expenses down while providing a top-notch Halloween experience.
During the 23-night season, Blood Manor spends between $15,000 to $20,000 on makeup, applied by a team of up to eight artists. The performers are splattered with around 20 gallons of mint-flavored stage blood, costing over $2,500. The crew of 75 horror enthusiasts, including individuals from various professions, make up a significant portion of the annual $250,000 independent contractor budget.
The haunted attraction is housed in a landmark commercial building that underwent a nearly $1 million renovation a few years ago. Additional updates and props have cost the company $50,000 this year. Lighting and audio effects, such as motion sensors and black lights, were installed at a cost of over $100,000. The fog machines are fueled by a 55-gallon drum of “swamp juice” costing $1,500 annually.
Rent is one of the biggest expenses for Blood Manor, with Mr. Lorenzo paying about $200,000 per year for 15,000 square feet across three floors. Subleasing the space is challenging due to its unique setup, so the business operates year-round in the same location. To make the most of the space, Blood Manor hosts pop-up horror events throughout the year, but these events do not generate enough revenue to cover the expenses.
In its 21st year, Blood Manor has reduced its performances from five to four hours per night to cut costs. Despite this, ticket sales have been strong nationwide, with experts attributing the trend to people seeking escapism following the peak of the coronavirus pandemic. Visitors are eager to experience the thrill of a haunted attraction and immerse themselves in a world of spooky entertainment.
Overall, running a haunted attraction like Blood Manor requires careful financial planning and creative solutions to keep costs manageable. With a dedicated team of performers, elaborate makeup, and atmospheric effects, Blood Manor continues to provide a memorable and thrilling experience for Halloween enthusiasts in New York City and beyond.
Source: The NY Times
