Julie Mehretu donates $2 million to art museum to attract young visitors.
The Whitney Museum, under the direction of Scott Rothkopf, has made significant changes to its admission policy in an effort to increase accessibility to the museum. In December of last year, the museum eliminated its pay-what-you-wish policy on certain days and instead offered free admission during specific times. This year, the museum has expanded its free admission policy to include individuals aged 25 and under at all times. Visitors over the age of 25 will still be charged the regular admission fee of $30, except during the designated free times.
Rothkopf emphasized that the primary goal of offering free admission to those 25 and under is to remove barriers that may prevent people from visiting the museum. One of the main barriers identified is the high cost of living in New York City, which can make it difficult for individuals, especially young people, to afford cultural experiences like visiting the Whitney Museum. By offering free admission to this age group, the museum hopes to make art and culture more accessible to a wider audience.
The decision to expand free admission to those 25 and under is part of the museum’s ongoing efforts to make art and cultural experiences more inclusive and diverse. Rothkopf acknowledged that there are people who may have the means to pay for admission but choose not to do so, either because of financial constraints or other reasons. By removing the financial barrier to entry, the Whitney Museum aims to attract a more diverse audience and create a welcoming environment for all visitors.
In addition to the changes in admission policy, the Whitney Museum has also been proactive in addressing issues of accessibility and inclusivity within its programming and exhibitions. The museum has implemented initiatives to engage with underserved communities, provide educational opportunities for students, and promote diversity in its collections and exhibitions.
Overall, the Whitney Museum’s decision to offer free admission to those 25 and under reflects a commitment to making art and culture more accessible to a broader audience. By removing financial barriers and creating a more inclusive environment, the museum hopes to inspire and engage visitors of all ages and backgrounds.
Source: The NY Times
