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Peak Design CEO Peter Dering was shocked to discover that a suspect in a murder case was seen wearing a backpack from his company in surveillance photos released by the New York Police Department. The backpack in question was an older version of the Everyday Backpack, a popular bag designed for photographers but suitable for everyday use. Dering recognized the bag immediately and contacted the police tip line to provide information about the product.
The company had stopped selling the identified backpack in 2019, making it likely that the bag in the picture was purchased between 2016 and 2019. Dering speculated that it could have been a used bag sold on Peak Design’s website, although such items are usually scarce. Upon calling the tip line, Dering learned that numerous people had also identified the bag as a Peak Design product, indicating the widespread recognition of the brand.
Dering expressed his willingness to assist the police in any way possible, emphasizing his commitment to cooperating with law enforcement to help track down the suspect. He mentioned that he would consult with the company’s legal team to determine what information could be shared without violating privacy policies. Despite the shocking nature of the situation, Dering remained resolute in his determination to aid in the investigation.
The incident highlighted the unexpected ways in which a product from a well-known brand could become linked to a criminal investigation. Dering’s swift response and cooperation with the authorities demonstrated his sense of responsibility and dedication to assisting in resolving the case. The situation served as a reminder of the importance of companies being proactive in supporting law enforcement efforts and contributing to public safety initiatives.
Source: The NY Times
