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Soft gel nail extensions are the latest trend in the beauty industry, offering a long-lasting and easy-to-remove alternative to traditional nail enhancements. Vanity Projects, a popular salon located in the Lower East Side, is known for its expertise in soft gel nail extensions. The cost for this service starts at $255, making it a luxurious but worthwhile investment for those looking for high-quality nail care.
Soft gel nail extensions involve applying gel tips and gel adhesive to the natural nails to create a new length and shape. Rita Pinto, the founder of Vanity Projects, invests in high-quality products to ensure the best results for her clients. The salon employs a team of skilled nail technicians who receive a commission of 40 to 45 percent for their services. Each technician brings their own tools, such as nail clippers and drills, while the salon provides essential items like disinfectant and acetone for nail removal.
To ensure the longevity of soft gel nail extensions, clients have their nails cured under a LED lamp, a process that helps the gel harden and stay in place for up to a month. Vanity Projects offers a wide range of gel polish colors from top brands, allowing clients to choose their desired shade for a personalized look. Additionally, clients can opt for nail art and designs, such as airbrush finishes, rhinestones, and chrome paint, to enhance their nails further.
The cost of soft gel nail extensions at Vanity Projects varies depending on factors like the length, size, brand, and complexity of the design. Prices typically range from $155 to $400, with additional charges for nail art. The salon offers monthly specials on soft gels, with discounts available for certain brands like Aprés, which introduced the Gel-X soft gel extension process. These promotions aim to attract more customers and provide affordable options for those interested in trying soft gel nail extensions.
Nail art services at Vanity Projects are priced based on the complexity of the design, with simple designs costing $10 extra, middle-tier designs at $50 extra, and complex designs at $90 extra. Clients can expect their appointments to last between 75 minutes to two and a half hours, depending on the services requested. The salon’s reputation for high-quality work and attention to detail has attracted a diverse clientele, including celebrities like Whoopi Goldberg and Sasha Obama.
Rita Pinto’s background in art curation has influenced her approach to nails as a form of artistic expression. She founded Vanity Projects in 2008 during the recession, starting as a pop-up at art events before expanding into a full-service salon. The business has since grown to include a second location in Miami, as well as an international artist-in-residence program. With a focus on creativity and innovation, Vanity Projects continues to set trends in the nail industry and provide clients with exceptional nail care services.
Source: The NY Times
