Astor Place Hairstylists, a classic barbershop, hosts event for social media influencer showcasing New York City’s unique charm.
New York Nico, also known as Nicolas Heller, is a popular filmmaker and social media influencer with a massive following on Instagram. He is well-known for showcasing the hidden gems of New York City that are often overlooked by mainstream travel guides. From old-school barbershops to unique local characters, New York Nico’s content captures the essence of the city’s vibrant culture and community.
One of his recent endeavors is the publication of a book titled “New York Nico’s Guide to NYC,” which features 100 small businesses across the city. The book, co-written with journalist Jason Diamond, serves as a tribute to these local establishments and aims to preserve their legacy in print. From iconic delis to historic taverns, the book highlights the diversity and richness of New York City’s small business landscape.
To celebrate the launch of his book, New York Nico hosted a party at Astor Place Hairstylists, a legendary barbershop in the East Village that has been a fixture in the community for over 75 years. The event brought together fans, friends, and local business owners to honor the spirit of entrepreneurship and community that defines New York City.
During the party, New York Nico, sporting a New York Yankees cap, engaged with guests, signed books, and shared stories about the businesses featured in his book. From Neir’s Tavern in Queens to Casa Amadeo in the Bronx, the book pays homage to the diverse tapestry of small businesses that contribute to the city’s cultural fabric.
Through his work, New York Nico aims to shed light on the hidden gems and unsung heroes of New York City, showcasing the resilience and creativity of local entrepreneurs. His book serves as a love letter to the city and a reminder of the importance of supporting small businesses in a rapidly changing urban landscape.
Source: The NY Times
