He successfully revamped WFUV, drastically boosting its audience by almost ten times through turning it into a more professional operation.
Ralph Jennings, the influential figure who transformed WFUV, Fordham University’s radio station, passed away on October 9 in Manhattan at the age of 86. His wife, Paula (Tadlock) Jennings, revealed that he succumbed to normal pressure hydrocephalus, a brain condition, and multiple infections. Dr. Jennings, who had a lifelong passion for radio, assumed leadership at WFUV in 1985, a time when the station’s programming primarily consisted of rock shows and niche cultural programs. Upon his arrival, he uncovered neglected matching grant forms worth $10,000, signaling a lack of attention to potential funding opportunities.
Realizing the untapped potential of the 50,000-watt station in New York City, which reached an audience of 13 million, Dr. Jennings aimed to elevate WFUV’s status as a training ground for student talent. Founded in 1947 as New York City’s first college noncommercial station, WFUV boasted an impressive list of alumni, including renowned sportscasters Vin Scully and Mike Breen, as well as music broadcaster Paul Cavalconte.
Dr. Jennings’ vision for WFUV involved securing support from the Corporation for Public Broadcasting to expand the station’s professional staff, a move that marked a significant departure from its previous operations. By leveraging these resources, he sought to enhance the station’s programming and impact, positioning WFUV as a prominent player in the radio industry.
Under Dr. Jennings’ leadership, WFUV underwent a transformation, transitioning from a casual radio station to a respected institution with a wide-reaching influence. His dedication to nurturing student talent and fostering a culture of excellence set the station on a path to prosperity and recognition within the industry.
Throughout his tenure, Dr. Jennings’ commitment to upholding WFUV’s legacy while embracing innovation and growth solidified his legacy as a visionary leader in the world of radio broadcasting. His impact on the station and the broader radio community is a testament to his enduring legacy and lasting contributions to the industry.
Source: The NY Times
