New company takes over production of annual event after three decades – changes expected.
The Macy’s Thanksgiving Day Parade, in its 98th year, is a beloved tradition that will be undergoing some changes this year as Silent House takes over production. This new company will be introducing more cameras to capture the excitement of the parade, focusing on both the spectators and the participants.
One of the key changes will be the addition of cameras trained on the spectators along the parade route, providing a unique perspective of the event. In addition, cameras will be strategically placed among the 700 clowns, 11 marching bands, and the balloon handlers to capture all the action. This new approach aims to create an immersive experience for the 30 million viewers watching on screens, making them feel as if they are part of the parade.
Silent House, known for producing the halftime performance of the Super Bowl, brings its expertise to the Macy’s Thanksgiving Day Parade. With a focus on enhancing the viewer experience, the company aims to showcase the excitement and energy of the parade to both those watching in person and those tuning in from home.
As the parade makes its way down Central Park West and into Herald Square, iconic balloons like Snoopy and the new Minnie Mouse will be joined by familiar faces like Tom Turkey and Santa Claus. The parade, a holiday staple for many, will continue to delight audiences with its festive floats, marching bands, and larger-than-life balloons.
Overall, the changes introduced by Silent House promise to bring a fresh perspective to the Macy’s Thanksgiving Day Parade, enhancing the viewing experience for millions of spectators. With a focus on capturing the excitement and energy of the event, the new production company aims to make this year’s parade a memorable and engaging experience for all.
Source: The NY Times
