Department store in NYC cancels popular annual show for tourists.
Saks Fifth Avenue, the iconic luxury department store on Fifth Avenue in Manhattan, has decided not to host its popular holiday light show this year. This decision comes as a cost-cutting measure, as the store aims to celebrate the centenary of its flagship building in a different way. The light show, which has been a staple for nearly two decades, attracted thousands of tourists and shoppers each winter with its dazzling displays. The news of the cancellation was confirmed by Saks, citing a challenging year for luxury retail.
In place of the light show, Saks plans to focus on highlighting the architectural significance of its building and showcasing its holiday windows. This shift in approach reflects a long-standing contemplation by the store to make changes to its holiday offerings. The decision to forgo the light show was made recently, as a news release from October still mentioned the display as being presented by Mastercard, a longtime partner of Saks Fifth Avenue.
The absence of the light show this holiday season marks a significant change for many who have made it a tradition to visit Saks Fifth Avenue during the festive period. The store’s holiday windows and the light show have been a draw for visitors, who often combine their visit with a trip to see the Rockefeller Center Christmas tree nearby. While the decision to cancel the light show may disappoint some, Saks remains committed to providing a memorable holiday experience for its customers through other means.
As Saks Fifth Avenue adapts its holiday offerings, visitors can still look forward to experiencing the magic of the season through the store’s renowned holiday windows and other festive displays. The store’s decision to focus on celebrating the history and architecture of its flagship building reflects a desire to honor its heritage while evolving with the times. Despite the absence of the light show, Saks Fifth Avenue remains a destination for holiday cheer and luxury shopping in the heart of New York City.
Source: The NY Times
