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Sticker Mule, a popular printing company recognized for its unique T-shirts and coasters, made a surprising shift into the political arena at an event in Amsterdam, N.Y. The company, previously apolitical, displayed a massive endorsement for the presidential election above its headquarters. The 100-foot-wide sign boldly proclaimed “VOTE FOR TRUMP” in 12-foot-tall letters, attracting attention from miles around. Despite concerns from City Hall about distractions to motorists and criticism from those puzzled by a printing company taking a strong political stance in a small town, Sticker Mule proceeded with a lighting ceremony. Anthony Constantino, the company’s CEO, defended the decision, stating that it was a representation of free speech and unity for all Americans, regardless of political affiliation. Constantino referred to Trump as the “unity candidate,” although it is likely that many of Sticker Mule’s customers may not share this view.
This event exemplifies the trend of businesses becoming more politically outspoken in a traditionally cautious corporate environment, as political divisions continue to permeate various aspects of American society. While companies have historically influenced policies discreetly, in recent years, some have faced criticism for engaging in “virtue signaling” by publicly supporting movements such as Black Lives Matter.
Source: The NY Times
